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Digital Selling: Successful Strategies and Tools for B2B Marketing and Sales [paperback]

von: Nicolai Barth

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ISBN-13: 9783903030374, ISBN-10: 3903030376

paperback:

Verlag: Studia Universitätsverlag Innsbruck

Erscheinungsjahr: 2017

Größe: 24,0 cm x 17,0 cm x 1,6 cm

Gewicht: 500 g

Kurzbeschreibung:

Digitalization is today's biggest buzzword. The subscription-based business model has not only revolutionized how software solutions are delivered, but it has also played a decisive role in sales and marketing at companies around the world.

This book is dedicated to guide you down the first steps of your journey to subscription-based business models, customized marketing with digitalized sales and customer success management.